2010
01.31

Does the idea of video recording yourself seem too intimidating? Has this ever kept you from getting a simple sales message out on YouTube?

If so, don’t worry, you’re not alone. I have the same problem. Consider the following video creation issues I discovered after a quick look through Google.

Right off the bat, I was told to buy the most expensive camera I could afford, since the quality of the video will suffer unless the camcorder is first rate.

The next thing I learned is that you have to have a tripod that costs at least $100 – $200 to insure it’ll be solid and firm enough not to wobble. I also learned you need a portable microphone and a “Lavaliere Microphone” (though I didn’t even know what that was).

I learned about narration, editing, panning, zooming, composition, lighting, and even equipment organization and sorting.

I haven’t even addressed the issues of cue cards versus memorization – keeping background noise to a minimum – inflection – facial expression – and, (my personal favorite) – STAGE FRIGHT.

All of this would make a lot of sense if you were re-making “Gone With The Wind”, but it’s way over the top if you’re just trying to explain or sell something.

If you’re reading this, then presumably you understand the incredible power of video sites like YouTube, and you know that video accounts for more and more total internet traffic (52% to date). If you want the most pairs of eyes to see your message, you have to go video. But you may be asking yourself at this point how you can avoid all of the above nonsense to do it.

Good question. You could go for some expensive video editing software and – after overcoming a steep learning curve – create one of those masterpieces you see on YouTube from time to time. You know what I mean – a clever series of written messages which fade in and fade out, or leap on to the screen and then leap out, or dance around in a circle – all accompanied by perfectly synchronized music, of course.

Or maybe you’re thinking that’s all a bit much for your simple, straightforward message. So why not consider “text to video” software instead?

It’s actually been around for a little while, but don’t worry if you’ve never heard of it. I hadn’t either until fairly recently. Basically, text to video software allows you to paste or type language into your computer. It then converts that language into audio speech. They developed it to the point where it’s far less robotic than in the past.

With this kind of program, creating a video is as easy as writing an email to a friend. Since more and more people would rather watch and listen to a message than read one, you can see that such a program has value.

The main item missing is the visual aspect. When shopping for a good text to video program, you should consider the nature of the visual presentation. My advice would be to avoid a program that simply flashes the words up on the screen as they are being spoken. Instead, focus on one that produces a computerized image, since this “feels” more comfortable for the average viewer.

Want to find out more about a new text to video software? Then check out VIDEOGOROUND.COM at Jennifer Gordon’s site. Learn how VideoGoRound.com will solve your problems at VIDEOGOROUND.

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